Designed with character and heart, our lines inspire

self-expression and the celebration of life and the seasons.

What we Do

Jahie is a design & supply service specialising in lifestyle homewares.

We are a multinational company that designs and supplies contemporary and versatile homewares, guided by on-trend aesthetics and thoughtfully created for everyday living.

Our main product categories

  • Bake Accessories

  • Barware & Servingware

  • Outdoors

  • Kitchenware

Ciroa Home: Everyday Living, Beautifully Designed

Ciroa Home is known for stylish, functional, and thoughtfully designed collections that enhance modern living. From contemporary kitchenware and distinctive tableware to smart storage solutions, beach accessories, and outdoor games, our products are designed to elevate everyday experiences with ease and charm.

We believe practicality should feel joyful. That’s why we infuse every design with a sense of fun and celebration—making each product not only useful, but a reflection of how we live and gather.

Inspired by Australia’s love for relaxed indoor-outdoor entertaining, our designs bring fresh energy to everyday moments.

Ciroa Home’s Labels

Complementing the Ciroa Home range are our distinct labels—each thoughtfully curated to express a unique design perspective while staying true to our commitment to stylish functionality and joyful living.

Meet Alex Liddy

Alex Liddy is the Founder and Managing Director of Jahie Pty Ltd, a global homewares supplier established in 2006. An award-winning Australian designer with extensive experience in product development and distribution, Alex has worked with leading Australian and international retailers including David Jones, Myer, Target, Kmart, Big W, TJX Group, Selfridges, Amazon, John Lewis, and Briscoes.

Renowned for her colourful, contemporary collections that combine eye-catching style with everyday functionality, Alex is often first to market in emerging categories. Her popular homewares, lifestyle, and self-care brands bring the spirit of the Australian lifestyle into homes around the world.

With a proven track record of spotting market opportunities and turning them into successful brands and products, Alex leads a global team with diverse expertise across Australia, Europe, and Asia. She has successfully launched two of her own brands across markets in Australia, New Zealand, India, the US, Canada, Mexico, the UK, South Africa, and Israel—drawing on global insights, trend research, and deep retail experience to create commercially successful collections.

  • We are experts at On-Trend & Seasonal Product Development

    We specialise in on-trend, seasonal product development that responds quickly to evolving market demands and consumer lifestyles.


    With a strong design-led approach, we create collections that feel fresh, relevant, and perfectly timed to enhance everyday living across global markets.

Jahie Pty Ltd offers a fully integrated approach — from brand and product conception to store-ready goods delivered directly from source.

  • What Sets Jahie Apart?

    Trend-led design that brings fresh, modern style into the home.


    Highly functional kitchen and entertaining products, thoughtfully crafted with a refined design sensibility.

    Beautiful, gift-ready packaging that stands out on shelves and adds value at every touchpoint.

    Exceptional quality at accessible price points.

    Over 20 years of expertise in product development, sourcing, logistics, and distribution.

    Reliable delivery and consistent quality, supported by a trusted global production network.

  • Why Partner with Jahie?

    At Jahie, we combine deep market insight, trend-led design expertise, and trusted manufacturing partnerships to deliver commercially successful products for today’s retail landscape. As a proud sourcing and development partner to some of the world’s leading retailers, we offer a streamlined, end-to-end solution—from concept to shelf.

    Headquartered in Sydney, Australia, our dynamic team of 22 includes experienced Merchandising, Marketing, and Design Studio leads. With in-house capabilities across packaging, product design, illustration, and brand development, we bring tailored collections to life with precision, creativity, and speed to market.